Aaron Mills
Aaron Mills, a proud Hawke’s Bay native, began his journey in hospitality at the young age of 17, securing his first role as a porter at Allenby Park Hotel in Papatoetoe. Hospitality runs deep in his veins, with international experience in Japan, Fiji, Thailand, China, and Vietnam shaping his career. After years of global exploration, Aaron and his family chose to settle back in Invercargill, where he joined the Hospitality New Zealand (HNZ) community, initially working at the Kelvin Hotel for the Invercargill Licensing Trust, and eventually becoming the Southland Branch President.
In 2020, Aaron’s journey came full circle when he and his family purchased the Havelock North Motor Lodge, returning to his roots in Hawke’s Bay. By 2021, he assumed the role of Hawke’s Bay Branch President, a position he views with great pride. "I feel honoured to represent the voice of the hospitality industry," Aaron reflects. "It’s a field I am passionate about and one that is often underappreciated. Without hospitality, I wouldn’t have had the opportunity to explore the world as I have. I am committed to nurturing the future of this industry and inspiring our youth to choose hospitality as a career path."
Hawke’s Bay is a remarkable region to be based in, often celebrated as the "fruit bowl of New Zealand" due to its almost tropical climate and exceptional produce. In 2023, Hawke’s Bay earned the prestigious title of "Great Wine Capital," joining an elite group of only 12 global locations alongside renowned regions like Bordeaux, Porto, and Napa.
Despite the region's resilience, this past winter has been challenging, exacerbated by the lingering effects of Cyclone Gabrielle from the previous year. Winter saw a decline in occupancy and visitor numbers, with fewer people venturing out and spending. Yet, the hospitality sector remains resilient and optimistic. The region’s recent accolades, including the titles of Best Bar and Best Restaurant at the Hospitality Awards in July, underscore the dedication and excellence inherent in Hawke’s Bay’s hospitality scene.
In response to the challenging conditions, businesses have adapted by tightening cost controls and increasing owner involvement. Despite the difficulties, some seasoned hospitality providers have embraced new opportunities, such as the opening of Madam Social (the same owner who won Bar of the Year) and the reopening of Off the Track following fire damage last year. Both establishments have achieved notable success.
Looking ahead, forward bookings for motels are on the rise, indicating a promising summer. This optimism is fuelled by upcoming sports camps and tournaments, including netball and cricket, alongside the region's stunning limestone cycle tracks with scenic agricultural views. Major events like Hawke’s Bay's Art Deco Week, Horse of the Year, and Vineyard Concerts, paired with increased interest from cruise ships, all point to exciting times for the hospitality sector.
The cruise season is also shaping up well, with 83 ships already booked, bringing over 110,000 passengers and 50,000 crew. While these numbers are slightly down compared to previous years, this has been anticipated for some time and shouldn't come as a surprise to the industry.
As we move forward, the passion and resilience of Hawke’s Bay’s hospitality providers shine brightly, promising a vibrant and prosperous future for the industry.