A surge of innovation is electrifying the automotive industry, quite literally. With electric vehicles (EVs) quickly becoming the driving force of the future, businesses have a unique opportunity to charge up their offerings and spark a new level of customer satisfaction. Imagine if, as a hotel, bar, or restaurant owner, you could offer your patrons more than just delicious meals or comfortable accommodations; what if you could power their vehicles too? Having an EV charger on your premises can not only transform the way you do business but also revolutionize the experience for your customers. In this article, we'll delve into the reasons why having an EV charger is more than just a power move for your establishment – it's a winning strategy for the future.
BENEFITS OF HAVING AN EV CHARGER:
- Attracting a Growing Market: The number of EV owners is increasing steadily, and they actively seek places with charging infrastructure. By providing charging stations, your business attracts this expanding customer base, enhancing your reputation as a forward-thinking, eco-conscious establishment.
- Competitive Edge: Offering EV charging can make you stand out from your competitors. Customers who own electric vehicles are more likely to choose a place that offers charging facilities over one that does not.
- Potential for Extra Revenue: You could choose to offer charging as a paid service, creating an additional revenue stream. Some customers may be willing to pay a premium for the convenience of charging at your location.
- Extended Visits: Having an EV charger encourages customers to spend more time at your location. They may choose to dine, have a drink, or stay longer, knowing that their vehicle can be charged during their visit.
- Eco-Friendly: By supporting EV charging, your business demonstrates a commitment to sustainability and environmental responsibility. This can resonate with environmentally conscious consumers and enhance your brand image.
- Increased Foot Traffic: The availability of an EV charger can lead to increased foot traffic. People searching for charging stations may discover your establishment through apps or online listings, potentially bringing in new customers.
- Marketing Opportunities: Promote the presence of EV chargers in your marketing materials, website, and social media channels. It can be an attractive selling point and contribute to your business's online presence.
- Convenience for EV Owners: With an EV charger on-site, customers who own electric vehicles can conveniently charge their cars while enjoying your services. They won't have to worry about finding charging stations elsewhere or returning to a depleted battery.
- Employee Benefits: If you have employees, having an EV charger can be an attractive employee benefit, helping you attract and retain staff who own electric vehicles.
Having an on-site EV charger offers numerous advantages, including attracting a growing customer base, extending visits, and enhancing your business's image. It's a smart investment in the future and can set your establishment apart in a competitive market.
Our dedicated hospitality team can help you get the support you need. Get in touch for personalised solutions at hospitality@twgroup.co.nz