Tourism Tasmania has launched its latest marketing campaign in New Zealand, inviting our Kiwi neighbours to Come Down for Air.
The impact on the Tasmanian tourism industry from COVID-19 has been significant and the campaign in New Zealand is part of a program of activity to rebuild visitation to the state and support industry recovery.
As New Zealanders consider their future holiday plans, the campaign will provide Kiwis looking for new and safe destinations to travel with a better understanding of the broad range of experiences they can enjoy in Tasmania.
Research suggests that whilst New Zealanders see many similarities between Tasmania and their homeland, they are curious to meet our wildlife, experience our history and heritage, walk our tracks and enjoy our food and beverage.
The campaign commenced last night, kicking off a 36 hour mass media takeover in Auckland including primetime television advertisements supported by radio and online ads. The New Zealand Herald’s front page today is wrapped in Tasmanian imagery and there are Come Down for Air advertisements on digital billboards in high traffic areas around the city.
The integrated campaign is designed to create strong consumer awareness and understanding of what Tasmania has to offer, in what is expected to be a competitive travel market.
The campaign will also help prepare the market for direct flights between the two destinations with airline negotiations and associated arrangements progressing well and close to finalisation, making it quicker and easier for New Zealanders to visit Tasmania.
A dedicated microsite has been developed www.discovertasmania.com.au/nz
ENDS
Contact:
Edwina Morris, 0437 651 559
High resolution campaign imagery and video for media is available here:
https://www.dropbox.com/sh/ejvnd8hzn3hf1ph/AADeUmZmSOmo0I42Jo9oI_2Ba?dl=0