Access unique hospitality spending insights through Dot Loves Data's Community Compass portal. Funded by Hospitality NZ and Restaurant Association with support from MBIE's Tourism Data Partnership Fund, this exclusive member portal that delivers reliable, frequent, and consistent data insights on the performance of the hospitality sector, giving you the competitive edge you need. Until now, understanding market trends and measuring current spend has been limited due to a lack of accessible data. That has now changed.

Through the development of a hospitality data portal we’re bringing powerful consumer transaction data to New Zealand’s hospitality industry for the first time. What you’ll uncover:

  • The size of the hospitality and restaurant tourism market spend, both internationally and domestically
  • Who your customers are and what their loyalty (or frequency) is
  • Tourism spend relative to local spend
  • The spend origin (international or regional).

 

All of this is available as monthly breakdown and broken down into every regional district across Aotearoa.

To understand how to access the portal refer to this user map.

 

Hospitality spending insights

Access key insights that reveal who your customers are, where they come from, how much they spend, and what drives their purchasing behaviour.

Insight 1. What is the split between local vs domestic tourism vs international tourism in food and beverage?
Total spend ($) & number of transactions made by locals | Total spend ($) & number of transactions made by domestic tourists | Total spend ($) & number of transactions made by international tourists

Insight 2. Origin of Spend (Country or Domestic Region)
Total value ($) of the transactions by all customers who have spent at the selected category

Insight 3. Who are the customers and how frequently do they spend?
Total value ($) of the transactions | Average spend per customer | Average number of times the cohort of customers visited in the identified period

Insight 4. Where else do customers spend their money?
Percentage of spend by industry: to better understand what else the customers are each group of outlets spend on.

Enter the Dot Loves Data's Community Compass portal

You must be logged in to an active Hospitality New Zealand account to access.

 

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